If you are one of the core enthusiasts of action sports then you know what Ethika is and stands for. For those of you who do not know, Ethika is the first authentic action sports underwear brand worn by some of the industry’s elite athletes. With the motto “With You Everywhere,” Ethika has relied on elite athletes such as Ryan Sheckler, Travis Pastrana and Carey Hart to help develop a single style of underwear that allows for championship performance and a full approval from the ladies.
WHAT IT IS:
Ethika underwear represents a simple philosophy that embodies what action sports is all about. It’s not about reinventing the wheel but keeping it as real as the core of action sports. The goal has been to create one style of underwear that never gets taken off, functions at all levels of action sports in and out of your genre.
Putting on a pair of Ethikas represents more than just a sense of style but added confidence in the way you feel, resulting in optimum performance. Now more than 10 years later, tested through the highest level of athletes in every condition and sold around the world, they have created their staple in life. And with that comes the “Staple” a longer boxer brief [appropriately named] that is a cotton-spandex blend. It comes in a variety of colors and sells for $24.95. Ethika is the form, fit and function for the authentic lifestyle we live.
WHY IT RULES:
There’s nothing worse than coming out of a turn and getting pulled off the back of your bike only to feel your underwear going from a boxer brief to a thong. Putting on a pair of Ethikas will completely eliminate that distinct feeling of having a boxer brief/thong. Their spandex-cotton blend keeps the underwear tight on your legs to free up that annoying bunch that you feel with standard underwear. This allows you to focus on what you’re actually doing instead of a mid-straightaway but wiggle to unbunch. Ethikas rule because they truly function correctly but, more than that, wearing a pair of Ethika underwear represents who you are and what you do. It’s about functionality, simplicity, reality, fun!
Travis Pastrana says: “I never thought of underwear as a performance product, but after riding in Ethikas … I won’t ride in anything else. Trust Ethika to help get the job done!”
WHERE TO FIND IT:
Ethika underwear can be purchased at Zumiez or online at ethika.com and in Australia at lustyindustries.com. Also look for the girls’ line titled “Boy Shorts” and the guys “Staple” limited edition pair. All Ethikas come in a variety of colors and sizes from 24-38 in men’s and 24-32 for women’s.