Founded in 1995, with roots going back to the sport’s first days, Liquid Force has become the leader in wakeboard related products and apparel.  Founders Tony Finn and Jimmy Redmon were two pioneers in the sport of Wakeboarding credited with creating the sport.

Finn was the developer of the Skurfer which is largely regarded as the product that put wakeboarding on the map, and Redmon is regarded as the most influential and creative designer of products since the sports inception.  Working together, they have helped grow Liquid Force to the top within the wakeboarding segment. With the additions of a wakeskating, wakesurfing and kiteboarding division, as well as a core retailer apparel program, sales for the Encinitas, CA based company now commands a large percentage of market share.

Liquid Force advertises with prime placement in all major wake and kite media outlets, such as Alliance Wakeboard Magazine/Alliancewake.com, Transworld WAKEboarding Magazine/wakeboardingmagazine.com, and others.

Having twice won the WSIA “Manufacturer of the Year” award, Liquid Force is dedicated to RELENTLESS INNOVATION, progressive design, maximum functionality and unparalleled quality.

Supported by a superior team of athletes, Liquid Force events include the Free For All Cable Park Series as well as the world famous BROstock double up contest.

FAITH, STOKE & A LOT OF FORCE :

THE STORY OF LIQUID FORCE

Back in 1985, two great minds thought alike. They were the minds of Southern California native Tony Finn and Texas native Jimmy Redmon, who separately and simultaneously thought along the same wave length to create the foundation for what would eventually evolve into a globally renowned sport.

Looking for alternatives to waterskiing and surfing, the two created waterboards that could essentially “surf” the wake behind a boat. Finn’s model, the “Skurfer,” was shaped very similar to a surfboard; Redmon’s water ski board produced by his Redline Designs was a bit lighter and the first to have foot straps.

The two met by chance when they were placed in adjacent booths at a trade show—the first time they would see their personalities complement one another.

Finn’s energetic personality as a natural salesman attracted much interest to his product. Redmon, a more soft-spoken designer, had a better product, but a less aggressive sales approach.

Tony observed Jimmy talking to a buyer for several minutes—making no progress in a sale. He strolled over to the booth and whispered to Jimmy “Are you gonna close this guy or what?” “What’s close?” Jimmy asked. Finn looked at him and said, “Ask the guy for his money.” Jimmy did, a sale was made, and a competitive friendship was born. The two acknowledge that in the beginning they were competitors, but it was a friendly competition and to this day they are aware and complimentary of each other’s strengths. As they sit recounting the history of how they came to be business partners it is almost as if each is as much an advocate for the other’s skills as they are for themselves, if not more.

In 1988 Redmon founded the World Wakeboard Association (WWA), a governing body for the sport known then as “ski-boarding,” which created several contests and affiliations as well as outlined rules and guidelines for the sport. Finn acted as an announcer for several of the contests and the two continued to cross paths.

In 1991 Finn and Redmon joined forces and started Waketech. They gathered a roster of riders that pioneered the style of the sport. Although board models continued to evolve, there were still inefficiencies with the design of the Skurfer, mainly its buoyancy and surfboard shape that made it difficult for riders to initially stand up on the board. Redmon’s original design was a bit better and lighter, however, it lacked proper durability, and was unable to withstand the beating riders put on it when competing.

In 1993, after much research, testing, and innovation, they produced the first twin-tip board, which would change the sport forever.

The twin-tip design ended up being a total game-changer. They put three of their team riders on twin-tip boards for the championship while everyone else was still riding pointed tip boards, and they won the whole thing. At that moment Finn and Redmon recall seeing the sport change before their eyes and they knew it was never going to be the same.

In 1995 Finn and Redmon—challenged by a dare that they couldn’t launch a company by the time of the World Championships only three weeks away—created Liquid Force, a company that the two say was “launched on stoke, faith, and a lot of energy.” The pair hustled to get boards made, and outfitted their riders in Liquid Force branded gear. When they showed up to the contest, they were able to get people stoked on this mirage of a brand that barely even existed. It was risky, but it was successful, and there and then the Liquid Force brand was born.

To this day, Liquid Force continues to reflect its name as a strong force in the wakeboard community. They work closely with their athletes to achieve the right designs, and their constant innovation has driven them to stay one of the leading manufacturers in the wakeboard market. Based in Encinitas, California, the brand is staying close to its roots and continues to sponsor numerous initiatives to grow the sport, including their Free For All Cable Tour that brings wakeboarding to cable park locations around the country where people can learn to wakeboard and ride alongside Liquid Force pro riders for free.

Tony and Jimmy are genuinely passionate about what they do, it is evident in their excitement and expression when they tell their story. From competitors to collaborators, they have watched their ideas foster a successful brand and a successful sport.

LIQUID FORCE FIRSTS

1985

The FIRST Wakeboards… Skurfer and Redline Designs

 

1994

The FIRST twin tip Wakeboard… Flight 69

 

1996

The FIRST Women’s Specific Wakeboard… Nymph

 

1996

The FIRST Kid’s Specific Wakeboard… Mini Squirt

 

1996

The FIRST Non Rubber Wakeboard Binding… Super Suction

 

1997

The FIRST Multi-Fin Wakeboard… Trip

 

1998

The FIRST Performance Lightweight Wakeboard Binding… Ultra

 

2000

The FIRST Finless Wakeboard with Molded Side Fins… Helix

 

2000

The FIRST full-length Team Video produced in the Wake Industry… Wide Awake

 

2001

The FIRST CNC’d All-Wood Lightweight Performance Wake Boards… Ultracores

 

2001

The FIRST Sintered Grind Based Board… Grind 134

 

2002

The FIRST 3D CNC’d Concave Wakeskate… Cassette

 

2002

The FIRST Cupped Side Fins… Balance and Subjekt

 

2002

The FIRST Segmented CGA Vest is created… Hinge

 

2003

The FIRST Women’s specific Pro Model Boot is created… Minx

 

2004

The FIRST company to use sewn overlays tech on boots… Transit

 

2005

The FIRST hardware-less binding

2006

The FIRST modern day closed toe binding… Shane Boot

 

2008

The FIRST to mold sintered P-Tex to any base contours

 

2009

The FIRST Hybrid boards… combining flex with complex hull shapes

2009

The FIRST internal carbon stringered PVC core boards… FLY Series

 

2010

The FIRST elastomeric sidewalls… Liquid Rails

 

2010

The FIRST TRUE Hybrid is introduced (Watson), redefining all-terrain boards

 

2012

The FIRST wake company with M6 hardware

 

2012

The FIRST non-sewn binding assembly

 

2012

The FIRST Grind boards for groms… Nemesis and Star Grinds

 

2013

The FIRST Kids Hybrids for groms… Super Trip and Melissa 127

 

2013

The FIRST Hybrid Wakeskate… TAO

 

2014

The FIRST Stepped Deck – TAO Wakeboard

 

2014

The FIRST Kids Flex Boards – RANT

 

2014

The FIRST terry liner Wake helmet – FLASH – FOOSHEE

 

2015

The FIRST Comp vest with stitch-less Flex technology – THE GHOST

 

2016

The FIRST flexible TRACK binding system – FLEX TRACK

 

2016

The FIRST binding with the smallest footprint of 4.5″ – 4D-Binding

 

2016

The FIRST boards with integrated independent flex zones – BUTTERSTICK

 

2017

The FIRST 100% Molded EVA Surf Handle

2017

The FIRST asymmetrical Flex board with PU sidewall – NOODLE

 

2018

The FIRST Comp vest with integrated Impact Spine protection – SPECTOR

 

2019

The FIRST FSC-certified wood wakeboards

 

2020

The first wakeboard and bindings set-up under 10lbs – The Aero Remedy and Aero Binding.

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