Give us a quick history of Action Water Sports … where you’re located, when you opened, and how you got involved in boating/wakeboarding.
Action Water Sports was founded in 1990 with the mission of bringing families together on the water and delivering unmatched customer experiences. Fast forward to now, we have four locations in Michigan and Florida, Action Wake Park, Michigan’s first full-size cable park, and our online retail presence wakehouse.com. With each step into growth, we’ve always approached it by asking ourselves, “is this going to add value to our customers and grow awareness for water sports?”. Our roots are founded on grassroots and professional water sports events. Whether it was a pro tour stop or grassroots winch competition, we believe part of our responsibility is to cultivate the growth of the water sports community.
What makes Action different from your average watersports retailer and/or boat dealership?
Like any successful business, it starts with our people. We work hard in our processes, training, and procedures to give our customers the best experience. Beyond that, it’s hard to work in our industry and not have a love for water – which all of our staff do and want to share that joy with all of our customers.
How did Action Wake Park come about?
The thought of a full-size cable near us was always a dream. We just so happened to stumble across a great location right near the dealership. Like we mentioned earlier, we believe part of our responsibility as a business is to cultivate the growth of water sports as a whole. However, not everyone has access to a boat, so the cable park is a great place to learn water sports and develop a passion for the water.
